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Simon Hammond
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Simon Hammond : ウィキペディア英語版
Simon Hammond

Simon Hammond (born 23 January 1962) is an Australian author, entrepreneur, journalist, business advisor and international keynote speaker.
Born in the United Kingdom, Simon Hammond relocated to Australia in 1969, at age seven. He lived in Adelaide with his family through the assisted migration scheme before the family moved to Melbourne. Hammond still resides in Melbourne today.
Simon attended Salesian College in Victoria from 1974 to 1979, before studying a Bachelor of Journalism at RMIT in 1980.
Director and founder of Hammond Thinking in Melbourne, Australia, Simon Hammond is the author of three books on brand strategy and has founded four brand communications agencies.
== Viewpoints ==

Simon Hammond developed the BE Brand philosophy, maintaining that when a business stands for something based on the emotive drivers of its customer, this will lead to connection and sense of belonging. The BE Brand business strategy process is used in 11 countries across four continents.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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